An elevator pitch is a brief description of your company that explains it clearly and succinctly enough that a listener can understand in a short period of time; i.e., an elevator ride. While many jobseekers use this format to create a brief professional overview of themselves when applying and interviewing for new positions, it’s just as important for your healthcare organization to have a strong elevator pitch — here’s why.
The Importance of a Compelling Elevator Pitch for Healthcare Organizations
An elevator pitch is meant to be memorable and interesting, making a lasting impact on the audience. Its main goals should be to:
- Establish your credibility as a healthcare organization
- Get your listener curious
- Leave your audience wanting to reconnect
Being that healthcare is currently facing significant labor shortages, the ability to engage with prospective hires quickly and efficiently is more important than ever. Since an elevator pitch is meant to be succinct, it requires only a minimal investment of time to create a brief story which could have a powerful impact on future listeners.
How to Develop Your Healthcare Organization’s Elevator Pitch
Each healthcare organization’s elevator pitch will be unique, but here’s a general framework you can follow to start crafting yours.
1 Identify your target audience.
The messaging you create should first and foremost be focused on appealing to a specific audience. Will this elevator pitch be presented to nurses, doctors, partners, or patients? Go into the writing exercise with a clear idea of your listeners’ needs and concerns, and allow these details to help determine the tone and information you convey.
2 Establish a unique selling proposition.
Your unique selling proposition (or USP) is exactly what it sounds like: the unique features of your healthcare organization you can highlight to differentiate it from the competitions. Touch on the strengths that make your organization attractive to your audience. For instance, NNPs might be drawn to a NICU equipped with cutting-edge technology or flexible scheduling options.
3 Keep it short.
Although you may have many details you’d like to include, remember that the goal of the elevator pitch is to convey a clear and compelling message quickly. Overwhelming your listener with too much information could have the opposite effect. Practice your elevator pitch and aim to keep it within the 30-second mark.
4 Tell a story.
Develop a narrative that engages your listener using real-life examples. If you’re pitching your organization to a jobseeker, for instance, you might briefly highlight how a nurse was able to fund an advanced degree with your organization’s tuition reimbursement program. Whatever you choose to tell, make sure the story is memorable and relatable.
5 Emphasize organizational values.
Most jobseekers want to be a part of an organization with strong values. Try to connect your elevator pitch to your healthcare organization to a higher purpose. Revisit your organization’s mission statement for inspiration. In healthcare, most organizations aim to make quality care accessible to all patients.
6 End with a call to action.
Finally, wrap up your elevator pitch with a clear statement of what you hope your listener will do next. Whether it’s exchanging email addresses or scheduling a meeting, your audience should know exactly what the following steps entail if they’re interested in connecting further.
Creating a strong elevator pitch is just one aspect of recruiting top talent in healthcare. Ensearch excels in helping healthcare organizations attract, recruit, and retain NNPs. We have an excellent track record in of expanding the workforce in hospitals and other organizations grow by filling their openings with the most qualified talent. Get started on your search by scheduling a consultation with Ensearch today.
